Ripe n’ Ready
Ripe n’ Ready is an organic produce brand looking for unique packaging that not only prevents plastic waste, but also tells the brand’s story and adds value to the consumer’s life once brought home. The goal was to redesign produce packaging entirely from sustainable paperboard, aiming to eliminate the need for the plastic bags that are currently used for fruit bundles in most grocery stores.
For this project, I worked with another designer and a group specializing in structural packaging.
The problem
Lack of sustainability: Apples are currently packed in mostly mesh bags, HDPE bags, or plastic stand up bags
Lack of apple packaging that also allows you to store the apples (in fridge, on counter, etc) aesthetically or with easy access
Strategy
100% recyclable with no plastic
Protection for the apples to prevent bruising
Strong package to hold the weight
Visibility of apples
Ability to store in fridge or on counter for easy access
Convey that the apples are organic and the package is sustainable
Tell a story to connect to the consumer
Use color to differentiate the apple types
Target Audience
Organic produce buyers
Healthy snackers
Generally health conscious individuals who dislike processed foods
Those who care about the environment and sustainability
People who like to prolong freshness of fruit and not waste
Moodboard
Design Process
Final Solutions
Design for manufacturing
No excess decor, insert and sleeve can be glued during the manufacturing process
Insert and sleeve can be easily erected and collapsed for shipping and filling
Ships flat, Autobottom
Two pieces of SBS, one for sleeve and one for the insert, glue tabs, cutouts
Unboxing experience
No tools needed to open
Easy slide mechanism
Connection with the product before consumption
Reveal the story of the Greene Family to feel more connected
Ability to store in fridge/on counter