Mor Furniture
Mor Furniture is a west coast home furniture company with 35 stores in 7 states. I began at Mor Furniture as an intern in June 2022, and was brought on full-time as the Graphic & Creative Designer in January, 2025.
As the sole in-house creative at Mor, I create website banners, UX wireframes, and social media assets. I also design printed posters, signage, and showroom displays. My management of these assets ensures that our visual branding is consistent across all avenues.
I took on the role of creative-directing the photoshoots, which includes styling furniture pieces for photo and video, and working with photographers and models.
Working at Mor has taught me what it is like to design for a large company, adhere to specs, and collaborate with a team. I try to inject some creativity into the corporate aesthetic of the company.
I have created dozens of projects for Mor, with my favorites featured below.
Photoshoot
In January 2025, I took over managing and creative-directing the photoshoots. For each new product we sell, we need styled and on-white photography. I do the styling, which requires me to use our accessories, bedding, rugs, and accent furniture to make the furniture come to life. I start by choosing a design style that is fitting for the furniture piece, then find inspo photos, and create a moodboard with the products I will use. For some collections, we like to keep the products consistent with how they are presented in the showrooms, which is something I have to consider when styling.
I’ve learned how much interior decoration has in common with graphic design when it comes to design principles, balance, and contrast.
On set, I work with the photographer on framing and lighting. I also work with models, who we direct on their poses and camera moves.
Not only does improvement of the photography help promote and showcase our furniture more effectively, it also makes for better inclusion of photography in other creative assets. In other words, having better photos to work with makes for better visuals overall.
Before and after
This was a collection that we had to reshoot due to changes in the appearance of the controls. The first shot is from a couple years ago (before I started working on the shoots), and the second is my styling.
Old version
My version!
More photography
Digital Design
Website & Promotional
For each sale, I create banners used for the website, social media ads, in-store TV displays, posters, programmatic media, and other digital marketing platforms. This means I will have around 60 different shapes and sizes of one design! We like to give each campaign a different look and feel while keeping true to our brand guidelines.
Promoted Social Media
Marketing Email Design
Email marketing is one of my biggest contributions to Mor’s sales. In the past couple years, I have learned how to brainstorm, concept, and design marketing emails. I’ve taken on a higher role in our email marketing and scheduling strategies. This switch has led to higher click rates and conversion rates. Here are a few of my favorites.
Signage & Print
Designer Series is a monthly collaboration with an interior designer. The designer will style two Mor Furniture pieces. We wanted to created a space in the showroom for these designs to be displayed to customers. For this project, I designed a neon sign and poster to go in the "designer corner." Drawing customers’ attention to this area, we show off that we are in tune with current trends, and show how our pieces come to life when styled by a professional interior designer.
Designer Series
Everyday Low Prices
A simple poster meant to draw customers’ eyes in the showroom became one of my favorite assets I’ve made with Mor. I was given lots of creative freedom with this one and went for bold colors to grab attention. I added stroke illustrations of some of our best-sellers.
Occasional Insert Tags
We weren’t meeting our goals in sales for our occasional category (coffee tables, end tables, etc.), so we decided on new signage to draw more attention to the products and their price points. I used product pictures and large areas of color to attract the eye and make the tags easy to read.
